Lori Senecal Explains the Latest Visual Trends in Advertising


The success of any business is its ability to advertise correctly. It is critical to create a message that is conveyed to the public in a way that grabs the attention of potential customer’s interests. Today, the world is visual and fast-paced. It is crucial to develop a campaign that elicits a positive response. Lori Senecal, the CEO of CP+B, takes it as her duty to think out-of-the-box and take risks while forming a successful marketing strategy. Here are certain trends in the advertising industry that every business owner should consider following.

Emotion is Important

Humans are not robots. They have feelings that swing their opinions. When a person looks at an ad, it is important for the piece of marketing to bring inspiration. All advertisements should create a way for the public to experience the product or service that is being marketed. It is vital for an ad to contain a theme that stirs emotion. The most memorable commercials have ideas that make people think. They often go viral and forever link a positive feeling to a product.

Not Everything is Black and White

A person’s attention span is not very long, so it is essential to grab his or her attention quickly. The best way to accomplish this is by using bright and colorful pictures and images that pop. Numerous studies have been performed and prove that a person’s mood is influenced by color. An ad that contains bright shades will engage the audience. This will bring positive results to a business’s website and will heighten a consumer’s feelings about the company. To receive the best audience response and to make sure that customers favorably view the business, it is best to fill ads with marketing materials that are packed with brilliant hues.

Keep Things Real

Reality is a big trend in advertising. Although it is fun and playful to use cartoons or fiction in certain marketing campaigns, more and more consumers want to view ads that deal with real situations. Most customers want to watch relatable advertisements that stir true emotions. When individuals are deeply touched by an ad’s message, they are much more likely to share it with others.

Bring Value to Custoners

A company must identify its brand’s values and pass them onto the public. This means that it is vital to convey a business’s brand messaging and core values through its ad campaign. When a business proves that it adds value to consumers, the public will become more attentive and will try the product or service and make future purchases. Offering value establishes the company as an expert in the industry as well.

Surprise and Shock the Audience

Advertising must grab the attention of the crowd. Using images that deliver shock value usually generates interest. However, a business should use good taste with the pictures that are used. It is best to display funny photos that are unexpected but make an ad memorable. Being spontaneous is a big marketing trend. It draws a large crowd to a company’s website, which can lead to an increase in business.

Since a large majority of the public uses social media as a means of communication, it is essential to incorporate effective ads on sites like Facebook and Twitter. A large amount of people access these platforms on their phones, so it is vital to make sure that all marketing efforts are ready for mobile viewing. It is important to plan how a business will deal with post-sale relations as well. Also, your marketing efforts should always be evergreen so that they are not tied to a particular date or event. One of the best ways to use social media is by eliciting feedback from customers. This helps a company improve customer service and meet the needs of its consumers.

Lori Senecal is the Global CEO of CP+B. In this role, she manages numerous international facilities and keeps the company growing. Thanks to her hard work and dedication, she has been able to create a work environment that is filled with a creative staff. She always manages to deliver exciting ideas. In 2017, she was named “One of the Most Creative Innovators of the Year.” Throughout her daily activities, she constantly focuses on media and executing a marketing plan that is unique and attractive to consumers. Her attention to detail is the main reason why she constantly makes the list of Adweek’s “Power 100 Best.”

In her early career, Senecal led other large companies, including KBS. Here, she played a key role in the expansion of a small domestic firm, which turned it into an organization that is recognized around the world. Lori has inspired many individuals in the marketing world. Receiving some of her advertising advice is a helpful way for similar entrepreneurs to thrive in the current business environment.


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