Most people who keep up with lifestyle and beauty news or popular YouTube personalities have heard of Wengie. Her real name is Wen Jie Huang, and she was born in China in 1986. She is an Australian actress, a singer and a vlogger. Her YouTube channel hit 10 million subscribers in early 2018, which made her Australia’s most popular YouTube personality. Currently, she has more than 12 million subscribers. Wengie’s channel ranks among the top six on YouTube for how-to videos. With Wengie’s heavy YouTube traffic, her estimated net worth is about $1 million.
How Wengie Became Famous
Wengie started out as a blog writer. She maintained her style blog as a hobby that gave her a creative outlet. In an interview, she told a journalist that her inspiration originally came from her first Geocities page. People who used the internet in the 1990s or early 2000s may remember that site. Wengie said that she decked out her page with MIDI music and fun pictures, and her page had plenty of views.
One of the reasons why Wengie is so successful is because she understands marketing and numbers. She started out in accounting for her professional career, and she eventually moved into the realm of marketing. Additionally, Wengie did social media consulting for a few big brands before she became a YouTube sensation. She used her own personal blog to test ideas for marketing before she pitched them to her clients. This made her even more reputable because her ideas had proof behind them rather than speculations.
Wengie joined YouTube in 2012. She joined after someone asked her how she did her makeup. In response, Wengie tried to create a tutorial blog post. To take pictures of each step, to edit photos and to write the blog, it took her 12 hours. She felt like that was a waste of time, which was why she decided to use YouTube to make a tutorial video. She said that it made more sense to create a real-time makeup guide. Wengie learned more about the tech aspects and features of YouTube, and her interest in the platform took off from there. She enjoys digital creations and uses every possible tool to her advantage. One little-known fact about Wengie is that she is a self-proclaimed tech nerd. In an interview, she said that she has always enjoyed coding. She used to code entire HTML websites as a hobby. She enjoys the editing features on YouTube and creates many videos to satisfy her tech desires.
The Wengie YouTube channel was originally just an aid for the young star to give her followers what they asked for. However, her channel became more popular than her blog. Since her videos had catchy titles and subject matter, she gained followers quickly and steadily over the years. Wengie branched out beyond makeup and fashion. However, she still publishes tutorials about those topics since many people want to replicate her attention-grabbing looks. As every good marketing expert does, Wengie listens to her viewers and asks for feedback. She uses that information for everything from video editing to subject matter, and she is a good example of someone who engages her followers through active participation. After her YouTube channel grew extensively, Wengie left the world of paid marketing jobs and focused on her YouTube videos.
How Wengie Achieves Her Unique Look And Maintains Her Online Persona
Many people admire the young Chinese-Australian star’s fresh face and hair colors. In some of her recent videos, she had multi-colored hair in a horizontal pattern. Wengie changes her hair color often and also uses different types of makeup. Her wardrobe is also fun, casual and unique. Wengie has another YouTube channel with about 1.8 million subscribers. The channel shows aspects of her life and what she does with her hair, makeup and wardrobe. It is connected to her video blog. The channel is called WengieVlogs.
Wengie’s Face Makeup
One of the questions that followers ask Wengie often is how she makes her eyes look so big. She uses special techniques with her eyeliner. Also, she makes her eyes look bigger with special lashes or mascara. Wengie emphasizes the importance of false lower eyelashes. In one of her past videos, she showed viewers how to use circle lenses. These lenses make eyes look considerably larger. Wengie makes different shapes for her eyebrows and often tells people how to color their eyebrows correctly. She uses shimmery eye shadow and contrasting colors, and she uses crease enhancers to give her eyes a larger and longer appearance.
Wengie’s Hair Colors And Styles
When she dyes her hair different colors, Wengie also bleaches it. To achieve the right color, it is necessary to bleach hair first. To protect her hair, Wengie visits a professional hair stylist to get high-quality beauty products, which she features in her videos. She also shows her viewers which types of brushes are safer for their hair if they bleach their hair often. Wengie uses a heat protection spray before she curls or straightens her hair. In most of her videos, she has a multi-colored bold look or a subtle pastel color. She is a big fan of the unicorn hair trend, and she has a few videos that show her viewers how to achieve the look with DIY procedures. Wengie recommends spray oil to moisturize brittle hair before dying it.
Wengie’s Clothing
To help her viewers decide which designer brands to wear, Wengie makes videos of herself trying on garments from various popular designers. In one video, she compared tank tops from Hollister, Anthropologie and several other companies. She makes videos about clothes that are under a certain price threshold, and she makes videos about trending styles. Also, she makes some videos that help budget-conscious viewers mimic popular styles without spending as much money. For teens, she makes fun videos that show them how to modify plain clothes and turn them into trendy outfits with a few simple school supplies. Also, she makes videos about cheap, fun and DIY Halloween costumes.
Wengie’s Life
Since reality television shows are so popular, Wengie takes some inspiration from them and also makes several videos about her life and her emotions. In one past video, she shared her heartfelt feelings about her channel, her accomplishments and her struggles. She also made a video about how she was almost caught in a natural disaster. Wengie also talks about her regrets in some videos. To add a fun twist to her videos, she created one with a special theme for her Instagram followers. She let them control her life for a day. She posted pictures of makeup and clothes first, and she let her Instagram followers vote on which options they liked. Also, she went to a hair salon and let her followers choose her hair dye and style. Wengie even let her followers choose a type of cat food for her pet cat.
Wengie’s Trendy Video Topics
Today, Wengie’s videos span a wide variety of topics. As someone with a marketing background, she knows how to research and identify trends. Many of her videos focus on current trends and styles. However, she finds ways to put unique and personalized twists on them.
Slime
Several of Wengie’s recent videos are about slime. In 2018, DIY slime recipes were popular during the summer. Wengie still embraces the slime trend and creates her own recipes that include other ingredients. She shows her viewers how to make glitter slime, sponge-filled crackling slime, slime-filled balloons and several other things. She and a guest also made a video about a blindfolded slime-making contest. From time to time, Wengie makes collaborative videos with other popular YouTube personalities who share some of her same interests.
Edible School Supplies
In one of her recent videos, Wengie showed teens how to make school supplies that they could use or eat. She used safe ingredients such as sugar glue, sparkly sugar and fondant. One example was an edible phone case. Wengie showed her viewers how to take three different colors of fondant, twist them into a rope, roll them out and shape them into a phone cover. She also showed viewers how to use taffy to make unicorn toppers for their pencils. Wengie suggested these ideas as fun and harmless pranks to play in school. For example, she put the edible glitter jelly in an empty glue bottle and showed herself eating it from the bottle.
Squishy School Supplies
Squishies are popular these days, and Wengie finds ways to help her viewers make their own products. She made a DIY squishy school supply video recently that showed viewers how to make squishy unicorn pen toppers, book covers, pencil cases and pencil grips.
YouTube Challenges
Wengie keeps up with common challenges that trend on YouTube. Many people remember the ice bucket challenge. There are plenty of other types of challenges on YouTube that are contagious. One of the challenges that Wengie tried was heating a knife to a high temperature and cutting various objects. She cut through a plastic cola bottle, some eggshells, a roll of toilet paper and several other objects.
Reminiscent Topics
Another recent popular video that Wengie made showed things that most kids have done in their lives. She asked viewers to share whether they did those things or not. She made funny visual examples instead of a standard list. Wengie showed herself using a 1990s pen with multiple ink colors, putting round-shaped snacks on her fingers, chewing on a straw from a juice box and doing several other things. Since being able to relate to a person or an idea is good for marketing, this video shows that Wengie is a smart marketer.
Life Hacks
Wengie often provides useful advice and tips to her viewers. From tying shoelaces easier to creating grips on slippers with a glue gun, Wengie gives her viewers plenty of affordable or free ways to make their lives easier. Some of her life hacks focus on health or wellness. In one video, she showed people how to make their own survival supplies. She demonstrated how to make DIY water filters, rain catchers, fire starters, compasses and other potentially life-saving devices from common items. Since time-saving hacks are also hot today, Wengie makes some videos about hacks that help people save time on common tasks.
10 Things
Several of Wengie’s videos include 10 things about various whimsical topics. For example, she made a video about 10 things that best friends do. Since many people like listicles and articles about top trends, these videos create a unique spin on such content. As an experienced brand marketer, Wengie knows the power of video delivery for a message.
Food Videos
Some of Wengie’s videos are about making or eating food. However, she chooses fun topics and blends multiple trends. Contests are popular on YouTube, and she embraced competition in one of her food videos when she and her boyfriend had a pancake-making contest. They tried to make artistic pancakes that looked like Patrick Star from “SpongeBob SquarePants.” Also, the couple tried to make pancakes that resembled other cartoon characters. On her WengieVlogs channel, she also posted a video about strange foods that people like to eat.
Pranks And Competitions
Wengie makes some fun prank or mind trick videos. In one video, she showed viewers several types of bets that they could make and could always win. Some of her videos are educational as well. Since Wengie’s target market is young adults, teens and older kids, she strives to be both educational and entertaining. For example, she showed viewers how to play a physics trick on their friends. She demonstrated how to intertwine the pages of two books. After she did this, it was impossible to pull the books apart by pulling in two different directions. Since she intertwined the pages at an angle, it added more surface area and made the pages stick together. In the same video, she demonstrated some other fun and interesting science tricks. People who were kids in the 1990s may enjoy some of Wengie’s competitions, which channel popular shows from that decade. For example, she made a challenge video about blindly identifying items in a water-filled box. She invited a guest to compete with her.
School Topics
A large portion of Wengie’s latest videos target teens and elementary school students. She provides back-to-school tips and advice. From dating to fashion, her advice covers a wide range of topics. As mentioned before, she often shows fans how to make some of their own supplies. Wengie’s craft videos each have millions of views, and most of the crafts reflect current popular products. However, she finds fun ways to blend craft ideas from decades past with today’s trends as well.
Expensive Homes
In 2017, Wengie made a series of videos about expensive homes and properties. In the videos, she provided her own commentary in a corner clip with a virtual tour of each property. She pointed out lavish features. She also made a video about a luxury hotel suite that she stayed in when she traveled last year.
Wengie’s Music Videos
In addition to her tutorial guides and entertainment videos, Wengie has several music videos. She maintains her pastel and unicorn themes in her songs. Some of her songs have a positive message for young people. It is clear that she wants to encourage them to embrace challenges and to enjoy life. Also, Wengie promotes individuality. She publishes her music videos on a different YouTube channel called Wengie Music. Although her music is not as popular in the United States, it is popular in Australia and especially in China. One of her songs made it onto China’s top 10 hits list in 2017. During that same year, Wengie landed a voice acting gig. She played Blisstina in “The Powerpuff Girls: The Power of Four,” which was a television movie.
World Of Wengie App
In July 2017, Wengie launched a subscription-based mobile app. The app connects fans to her and to other fans as well. In an interview, Wengie said that she was excited about having a new digital creative space and a place for her and her fans to virtually hang out. The app features group chat rooms, live streams and plenty of other fun options. She said that her brand was built on other platforms such as YouTube in the past. This is why she is excited to have her own customized platform now. Wengie said that having her own space gives her the ability to create unique experiences for her Wengiecorns, which is what she calls her devoted fans. However, she still plans to continue publishing videos on her free YouTube channels.
Wengie’s Big Move
Wengie recently announced that she was moving from Australia to the United States. She said that she fell in love with Los Angeles, its energy, its people and its vibe. One of the things that Wengie especially likes about Los Angeles is that everyone seems to be chasing a big dream and doing creative things. She does that too and is excited to learn, grow and succeed around like-minded people. Wengie also said that she believes in people working hard and achieving their dreams. She said that seeing so many dreams come true inspires her to take on even more tasks and to achieve higher goals.
