With so much evidence available to the public related to Facebook, Cambridge Analytica, and involved parties, it’s clear that at least Cambridge Analytica did something wrong, and Facebook could see serious issues in the near future.
In response to Saturday’s reports, arguably the most popular of which was written by The New York Times, Facebook has called for an emergy meeting today, Tuesday, March 20, 2018.
The emergency meeting is wide-open, allowing employees of all ranks to get involved. They will be allowed to ask any question that pops to mind regarding the data privacy scandal between Facebook, the world’s most popular social media site, and Cambridge Analytica. Employees can begin asking questions at 10:00 a.m. Pacific Savings Time, which equates to 1:00 p.m. Eastern Savings Time.
Although many people see Mark Zuckerberg doing something like this, since he’s the head of Facebook, and all, Deputy General Counsel Paul Grewal will be presiding over the event. At the beginning of the meeting, Mr. Grewal should tell meeting members about the basics of the case.
The meeting isn’t open to the public – only certified, tried-and-true Facebook employees are allowed to be present – and it won’t be aired on any live streams, either. News media does, in fact, feel confident that the upper limit of profiles stripped of metadata is roughly 50,000,000 – fifty million.
Further, as far as anyone knows, Cambridge Analytica didn’t share the information with any other entities or persons. Rather, it thoroughly analyzed their contents to most appropriately target advertisements, most of which were on Facebook, to users across the social media platform. In today’s realm of advertising, personalized content is already popular because it works.
With the extent of information Cambridge Analytica was able to garner from each profile, advertisements performed even better than they normally would have, when personalized a “normal” level.
News media sources from The Verge reached out to Facebook for comment following its recent announcement, but the social media platform didn’t respond immediately.
Today – March 20, 2018 – will mark the first time that all levels of Facebook employees are welcome to talk about Cambridge Analytica. In the past few days, Facebook executives have discussed the fiasco with one another on in-house forums that, unfortunately, are not and will likely never be found by the public at large.
