Lime Crime is a popular makeup brand that encourages self-expression through a stunning collection of beauty products. The looks are modern and fresh, and fans tend to express extreme sentiments of loyalty. Makeup artists and amateurs alike appreciate the bold statements that are now possible to achieve. The company offers a large variety of unique looks that can fit any mood. The striking tones and combinations offer an exciting experience with every use.
The lipstick textures are carefully crafted to enable the customer to enjoy a fresh, dynamic look all day long. Product engagement created a loyal following of customers who appreciate the ability to sharply change an overall look according to any mood or whim. The customization of the makeup experience was an innovative concept, and it took the fashion world by storm. The brand recently launched in the UK, and there has been a great deal of anticipation concerning its reception.
Lime Crime in the UK
The brand itself was launched during 2008, and it grew rapidly through a series of innovative marketing and branding moves. The original product line was humble, and it consisted of a small collection of glitter, primers, brushes and eye shadows. The rapid expansion of the enterprise has been breathtaking. Fans enjoy the edgy packaging that often consists of unicorns and story-based themes.
Recently, the brand expanded operations into the United Kingdom. This offers new users the opportunity to join as a member of a fun, fashionable cult. Each new collection is accompanied by enthusiasm from followers who are always eager to try out fresh combinations. The decision to launch these products in the UK was timely, and the market was primed to receive the latest beauty offerings. For example, a study published by The NPD Group found that sales of beauty products in the UK rose by almost 40 percent. It also reported that the issue of vegan beauty products drove the increase in sales.
As a whole, the UK market reflects the findings of this report. The rapid increase in vegan products in this country supports the theory that the market is becoming extremely sensitive to how the products are made. Customers are more likely to compare different products and select the brand that is able to credibly claim that the ingredients are vegan and cruelty free. Consumers are also becoming aware that their preferences are being noticed by company executives. They also express support with loyal shopping and brand awareness. These are two specific areas where Lime Crime’s new line of vegan beauty products has been thriving since entering the UK.
Vegan Makeup Products
The market for makeup products in the United Kingdom is driven by consumer consciousness. It is known that these customers have a high level of awareness about how beauty products are manufactured. Any new makeup items are therefore entering into a fiercely competitive arena. Only the most vegan-friendly and cruelty free products can survive, and Lime Crime is now thriving in this environment.
The emergence of this brand onto the UK scene made waves in the fashion industry. However, it also enabled the company’s marketers to test out the responsiveness of a particular audience, and the results have been stunning. The reception of the line of vegan products confirmed that this market will reward a company who creates great products without the use of animal testing.
NEW PRODUCT ALERT!
❤️ FREE heart-shaped sharpener with every #VelvetinesLipLiner order until supplies last! ❤️ pic.twitter.com/SvORRCMxhW— Lime Crime (@limecrime) August 22, 2018
Marketers were able to closely observe the level of loyalty of these new customers from the UK. The response has been overwhelmingly positive. Within only a short amount of time, the brand became established as a popular item for girls and women from various backgrounds and age ranges. The wide selection of products allows for all kinds of looks, and they can be combined in ways that reflect individual style.
The product line is remarkably flexible in terms of appealing to the different age groups. Customers enjoy the dazzling and shimmering looks that are completely free of harm to animals. Another example of the innovative branding involves the slogan, “the makeup for unicorns.” This concept caught fire as the new looks invaded the UK. They offer users the ability to create bold and stunning looks that jump out of the crowd.
Popular Products
The company offers followers a wide variety of products that can be combined in new and exciting ways. The most popular products are created from a credible swatch palette that ensures a great combination of looks for every user. This includes the widely used Matte Velvetine and the bestselling Venus XL Palette. The most popular products use a specific thematic design for inspiration. For example, the Matte Velvetine is a liquid form of lipstick that comes in 28 bold shades that suggest various types of rose petals.
The suggestive names of popular products tell a story that fans fully appreciate:
• Wicked
• Salem
• Teddy bear
• Fetish
• Cindy
• Vibe
• Bloodmoon
• Many more
The striking looks are augmented by a smudge-resistant formula. The suede texture leaves a lasting impression, and the ingredients are completely safe for human use. There is also a lot of buzz around the ability of the customer to feel confident that the lipstick will match the tone on the label. The unicorn logo is a final touch that inspires fans to always be unique and exquisite. This stunning combination of features is reflected in the entire line of products. The company was recently acquired by Tengram Capital Partners.
