Christopher Kimball founded Milk Street in an attempt to bring his love of food to more people around the country. As a multimedia company, Milk Street focuses on providing detailed instructions regarding different forms of food preparation. The idea is to help people learn the art of cooking in an organized and simple manner. Milk Street utilizes a host of different mediums including a cooking school, a website, a podcast, tv shows, a magazine, and even live events. The company is continuing to grow and spread their love for food with others.
Kimball named the company after the Milk Street located in downtown Boston, Massachusetts. The street is located near the famed Boston Harborwalk and is technically located within the Custom House District. The Flour and Grain Exchange Building is headquartered on Milk Street. As grain and flour make up the fundamentals of cooking, Kimball sees his company as being a fundamental component in spreading the love for cooking.
Before establishing the Milk Street company, Kimball worked at America’s Test Kitchen, also known as ATK. This is where Kimball honed his skills as a chef through constant preparation. He worked diligently on perfecting his craft with the idea of starting his own company on the horizon. The idea of Milk Street began as a seed that was watered and nurtured through his time at ATK.
After working for a few years at ATK, Kimball decided it was time to set out on his own business venture. He took significant risks and started Milk Street without a lot of confidence from other people. Within a few years, Milk Street was one of the most successful and influential names within the instructional food preparation arena. Kimball was now on par with ATK and other similar companies. Within only a few years of leaving his old job, Kimball was able to build something just as spectacular.
Despite Milk Street’s success, Kimball new that the name of the game was to stay ahead. He understood that complacency would eventually lead to failure. He was determined to keep Milk Street relevant and knew that multimedia marketing was the path of the future. Kimball started leveraging new forms of media to generate interest and knowledge about his company. Currently, Milk Street operates through magazines, TV shows, podcasts, websites, and radio.
The first season of Milk Street’s TV show will have 40 different recipes featured. Their weekly radio program runs one-hour segments that go into detail about the process of food preparation and cooking. The program is distributed through the Public Radio Exchange and is played through many different public networks and stations. The radio show premiered in October of 2016. Milk Street has also been very successful in the magazine market. Their issues are 30 to 40 pages long with detailed articles about many different topics. It is published a total of six times per year.
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