This might sound too simple to mention, though – for this idea to land correctly – it’s necessary to mention that people pay however much money in exchange for goods based on how much value they personally, as individuals, place on those goods.
One way to command higher prices for goods and sell more units of them is to engage in effective branding strategies. For example, when people look at polar bears in Santa Clause hats, they might feel an association to Coca-Cola. One reason why Coca-Cola is so popular is because of the countless ads and marketing campaigns that the company has pumped out over the past 100-plus years – not to mention the fact that they’ve largely been highly effective.
Creating a valuable brand from scratch takes a lot of time, effort, and money. There’s no way to create a highly valuable, widely-known brand over the short run – when it comes to branding, there is simply no way around putting in tons of hard work.
Rather than engaging in such branding efforts, some businesspeople simply create knockoffs of legitimate goods, also known as counterfeit items, as a means of being able to earn a nice profit and sell counterfeit goods for far cheaper than the real things. As you know, counterfeiting is illegal in virtually everywhere across the planet. No matter where you go, however, it’s unethical and downright not cool to steal from an established brand in such a manner.
You’ve probably heard of vaping-related diseases and ailments popping up all around the United States over the past few months. One major cause of this is counterfeit cannabis products that are intended to be vaporized.
For example, high-cannabinoid – high-potency, in other terms – vaporizer cartridges are popular among cannabis consumers. The most potent or otherwise most desirable products in this market are expensive. Counterfeiters have begun cutting corners in attempting replicate these feel-good goods, ultimately resulting in consumers inhaling vaporized pesticides and other nasty, harmful substances.
Just yesterday, on Monday, Sept. 16, 2019, officials of Tulare County, California, announced the vaping-related death of a citizen of the county, thereby marking the seventh such death in the United States this year.
Since California is already home to the largest cannabis market of any state, consumers are more likely to get ripped off with counterfeit goods such as those mentioned above. Risk factors for sourcing impure, harmful cannabis products – particularly those related to vaping – include shopping on the unregulated black market and doing business with pop-up shops that can easily disappear after distributing subpar or entirely counterfeit products.
