SmileDirectClub, which launched in the United States in 2014, has now expanded its reach to Hong Kong. Co-founded by Alex Fenkell and Jordan Katzman, SmxileDirectClub is one of the fastest-growing health technology companies around. In addition to the United States and newly opened Hong Kong locations, the company has more than 250 affiliated dentists and orthodontists serving customers in Canada, Australia, New Zealand, Ireland, and the UK as well.
According to Alex Fenkell, research indicates that around 70% of the population in Hong Kong would feel better about their smile if it were straighter. But the cost of braces is a barrier that prevents many people here from correcting their teeth. However, SmileDirectClub offers clear aligners that are as much as 60% less expensive – and the treatment only lasts 6 months for most people. SmileDirectClub’s direct-to-consumer plan will help bridge that gap for residents of Hong Kong.
Right now, the company has two SmileShops open in Hong Kong. One is located in Tsim Sha Tsui and the other is in Sheung Wan.
According to Kay Oswald, President of International at SmileDirectClub, “As the global pioneer of doctor-directed, clear aligner therapy using a teledentistry platform, we believe everyone should experience the confidence that comes from having a smile they love. We see great potential in Hong Kong’s dental and orthodontic care market, and we are very confident consumers in Hong Kong will embrace the ability to have access to a safe, affordable, and quality experience.”
How SmileDirectClub Works
The way that SmileDirectClub works is that it connects customers with a wide network of affiliated licensed dentists and orthodontists using a unique teledentistry platform. The dentists and orthodontists who use the platform direct all aspects of clinical care using the platform. Patients’ treatment from the initial diagnosis all the way through the end of the treatment is managed on the platform.
Managing care over the platform is another way that SmileDirectClub helps people in Hong Kong and throughout the world keep their costs low.
The clear aligners are custom-prescribed by licensed dental and orthodontic providers and manufactured in an FDA-registered and certified U.S. manufacturing facility. Alex Fenkell and his team use a groundbreaking fleet of industrial 3D printers, made by HP, to create the aligners. They are all made of BPA-free plastic that is thermoformed onto individualized 3-D printed mouth molds. This technology makes SmileDirectClub the largest 3D printing manufacturer in America.
To get started, customers simply visit SmileDirectClub.com.hk to schedule a SmileShop visit or request a prescription-only impression kit. After the mouth, molds are taken, and custom clear aligners printed, they are shipped in an “all in one” box directly to the customer’s door.
This affordable clear aligner therapy is now available in Hong Kong for a flat rate of HK$14500 or through the SmilePay™ option, which includes a deposit of HK$2000 and a monthly payment of HK$650 for 24 months.
About SmileDirectClub
SmileDirectClub offers a convenient solution for teeth straightening using cutting edge teledentistry technology. So far, the company has helped over 750,000 customers around the world get the smile they love. The company, headquartered in Nashville, Tennessee, was founded in 2014 by serial entrepreneurs Alex Fenkell and Jordan Katzman, and in partnership with Camelot Venture Group.
An industry pioneer in direct-to-consumer medtech, its platform is transforming smiles across the globe. SmileDirectClub’s mission is to democratize access to affordable and convenient dental and orthodontic care, unleashing the power of a person’s smile to positively impact their place in the world.
For more information, visit SmileDirectClub.com
