Now that the new year is moving along, here come the latest beauty trends. It’s an opportunity to test unique products, techniques and styles. To give you an idea of what that means for your skin care, body care, and makeup routines, we’ve rounded up our favorite upcoming beauty trends—in conjunction with Jeunesse Global—for 2018.
1. Masks
This will probably come as no surprise, masks have remained trendy and popular. Last year, we saw the rise of multi-masking and sheet masks. Some face masks focus on hydration. Gone are the days of drying formulas and harsh cleansers. Instead, the current skin care focus is on supporting the protective barrier and protecting your skin against environmental factors that can speed up the aging process. Products like the Luminesce HydraShield Mask from Jeunesse Global hydrate the skin with biocellulose, which helps seal in moisture while helps minimize the effects of exposure to environmental elements and fighting dryness and sensitivity. Try one and see for yourself how beneficial the extra boost of hydration can be for your skin.
2. Body care
You treat your facial skin with the best products available, so why not do the same with your body? More and more, we’re seeing companies introduce moisturizers and oils that are geared toward your body but use the same beneficial ingredients found in facial serums. These products include high-quality ingredients such as hyaluronic acid for added hydration, and salicylic acid for skin smoothing effects. Along with these acids, natural extracts can have incredibly beautifying effects on the skin. The Luminesce Essential Body Renewal from Jeunesse Global features several of these, including apple, lentil and watermelon extracts, which help soothe the skin. With so many beneficial ingredients, you can properly pamper your body as much as your face.
3. Lip tints
The natural look has made an impact in the last year, and will continue to do so. One of the key areas that likely will hype this trend in 2018 is lip care. Again, we’ve seen a bigger focus on the health and hydration aspects of lip care, and less emphasis on color. The liquid lipstick look is on its way out, as a new generation – multipurpose products like potted lip tints, tinted and colored lip balms – takes its place. We love these products and their best-of-both-worlds approach. Pop them in your handbag and reapply anytime, for a boost of pigment and protection your lips will love.
4. Science-led skin care
This is a trend we hope never goes out of style. As more information and research becomes readily available, consumers more carefully consider the science behind their favorite products. This has paved the way for a new breed of skin care, with transparent packaging and backed by clinical studies. At Jeunesse, we’ve proudly touted research-led skin care from the beginning, with products including the popular Luminesce line from Jeunesse, a global best-seller. We’re so glad to see consumers worldwide studying the science of their skin care and what makes a truly excellent product.
5. The lightweight look
Rounding out our roundup of trends is one that’s sweeping through makeup companies and changing how we look at foundation. More and more, customers are looking for lightweight, breathable foundations that really let skin’s own radiance shine through. Foundation is no longer about creating the perfect base. Instead, the focus today is centered around highlighting all of your best features. To answer this demand for lighter, “second-skin” foundations, companies have been rolling out BB creams, CC creams, serum foundations and more. Jeunesse has taken this concept and turned it up several notches. Our NV collection of micro-mist foundations reinvents this concept with an applicator that delivers an airbrush finish in seconds. The NV BB Perfecting Mist Foundation, partnered with NV Primer and NV Bronzer all from Jeunesse Global, is a lightweight formula that blurs skin imperfections and delivers photo-ready coverage, fast. The result is youthful-looking, nourished skin that delivers with a natural look. The beauty industry is taking leaps forward with products boasting skin-loving ingredients. We’re no longer content with just color. Consumers want makeup and skin care products that we can feel good about, knowing that we’re doing something good for our skin. But we want to hear from you! What beauty and skin care trends are you looking forward to in 2018, and what have you already incorporated into your routine? Let us know in the comments below!
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