Digital River: The Next Leader In E-commerce And Marketing

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Founded in the dawn of the internet age in 1994, Digital Rivers is a private firm that helps facilitate online payments,e-commerce, and marketing solutions. The company was founded by former CEO Joel Ronning who helped the firm skyrocket in international attention. Headquartered in the modest city of Minnetonka, Minnesota, they boasted $30 billion online transactions in the year 2013 and have had continued success throughout the industry.

Digital Rivers currently has a global reach as it has steeped itself since the early internet days. The company currently employs almost 1400 individuals and is still growing. With a revenue of over $370.5 million per year, Digital Rivers shows no signs of slowing down. They have also been able to acquire major assets in their 25 years of operation. These acquisitions include companies such as CCNow, Simtel, and Journey Education Marketing.

Their mission is to drive client growth with their global commerce expertise. Not many companies can boast with the longevity or experience that Digital Rivers has obtained as they are one of the oldest players in the industry. They currently offer an array of business solutions such as commerce cloud, monetization tools, and global services to limit the friction of joining the online market and doing so with little to no barriers to entry.

In February of 2013, Dave Dobson was appointed as CEO of Digital River and vowed to continue the success that had been seen over the last 19 years. After five years of strong numbers, Dobson elected to move on to become Vice Chairman of the Board while Adam Coyle stepped into the CEO role. Coyle had previously been on the board since 2015 and had worked as an executive for Digital River’s private equity owner.

Digital Rivers has begun to push their branded manufacturing, software & services, as well as their gaming/entertainment offerings. They promise to deliver high volume deliveries on product launch dates to get a large amount of packages to the vendors reliably. They are a large proponent of being client-centric and tailoring each experience to perfectly fit the customer’s industry.

This is a company that has had it’s foot in the door since the industry began. They have a list of clients that speaks for their reach and expertise. Some of these clients include Adobe, Microsoft, and Lenovo. These clients have taken advantage of Digital River’s valued marketing and e-commerce solutions to help build their brands past the prestige they have already garnered.

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